91影视破解版

Writing Style

There鈥檚 no secret formula to our way with words. Our style starts with putting the audience first.

91影视破解版 staff editing a document

At 91影视破解版, it鈥檚 less about what we want to say and more about what the audience needs to hear. Be concise. Be consistent. And most of all, be clear with your message.

Get it Write

It鈥檚 about creating a conversation. In every case, writing should help deepen dialogue with 91影视破解版鈥檚 varied and diverse audiences. Choosing words isn鈥檛 an exact science, but building connections and engagement with written communications requires skill. Here鈥檚 how we approach writing at 91影视破解版:

  • Write first and foremost for your audience. The goal is to speak with them, not at them.
  • Aim for a conversational tone. Effective writing can be spoken as well as it鈥檚 written.
  • Focus on what鈥檚 different, not what鈥檚 the same. It helps 91影视破解版 stand out in the crowd.
  • Less is more. The fewer words, the quicker your audience can receive a message.
  • Be bold with headlines. Use them to convey benefit and value over information.
  • Avoid exclamation points whenever possible. Energy can come from words instead of punctuation.

Questions to Ask

After creating any copy, answer these five questions. The more you do this, the more effective your communications will be.

Is your message uniquely 91影视破解版?
Try to make statements that no other university can.

Can your words be edited further without losing meaning?
Even if you鈥檝e already edited, be sure to exhaust any additional ways to trim copy and reduce word count.

Is your writing more about the audience or about you?
Be sure to make it about them. Use the second person point of view (you, your, yours) more than plural first person (we, us, ours).

Can you distill your message into a three-word or four-word headline?
This conveys confidence and ensures your message is well defined.

Are you communicating one single message in one communication?
Attempting to convey too many concepts in one piece exposes a lack of focus and could confuse your audience.